Social Media Is The New Revolution

A few of the figures from the video:

  • By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
  • Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
  • The #2 largest search engine in the world is YouTube
  • Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  • 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  • 34% of bloggers post opinions about products & brands
  • 78% of consumers trust peer recommendations
  • 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
  • In the near future we will no longer search for  products and services they will find us via social media
  • More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily

If you would like to find out more about the crunching numbers and the video, do read on at Socialnomics.

The main reason why I wanted to share the video with everyone through a blog post is to further emphasize the point made about social media is the NEXT major change in the way we humans communicate with one another regarding a certain issue, topic, product or service.

Forget about hard and direct selling towards potential customers. Consumers nowadays are equipped with various tools on how to make an informed decision prior to getting their butt off the chair to get your product or services. We have the not-so-old forums to help us out in our decision making through the wisdom of crowds where people of the same interest congregate in one specific platform. Like most people, I am part of the group who reads up and do an in-depth research when before rushing to the store to get it. From the video, we can see that 78% of consumers trust peer recommendations. What does that show? We consumers prefer to hear it from someone who is just like us – the normal consumers themselves, about the product rather than giving in to those flaky advertisements on the television, radio and prints.

Social media is so much more than just people sharing ideas and thoughts with other people, it is the creation and exchange of ‘User Generated Content’ – the ability to transform broadcast media monologues into a social media dialogues. A platform where information is spread out so fast and widely that puts television, radio and print media to shame.

Why jump in the bandwagon you ask?

It is the lowest cost of marketing your personal brand towards the masses hence it is perfect for those who are just about to start-up or promoting their business. However, with whatever that is almost too good to be true, there is always a tradeoff. Effort is vital in maintaining the connection and reaching out to new potential customers. Remember, this is a dialogue not a monologue; you cannot just sell your products straight away without building a relationship with your potential customers.

From the numbers in the video, we could see how fast Facebook took to reach 100 million users; less than 9 months. The numbers are so high that one could only imagine how it could help out in promoting your personal brand. More and more people are coming in to tap into this rapidly growing market, even Apple. Ride the wave of evolution or lose out ultimately at the end, it’s your choice.

To sum it up, you want to be where the people are; Facebook, Twitter, Youtube, LinkedIn and other social media sites. Go to them rather than wait for them to come to you, the vast sea of connection is so huge that it’s all up to you how do you want to tap it.


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