Recap On Today’s Lecture By @patlaw

I have compiled the list of links and tips from @patlaw’s lecture on 4 November, 2009 at Singapore Polytechnic.

How to search for news on blogs
How to follow specific information
How to listen on Twitter
How to evaluate an influencer
How to track on Twitter
How to pitch to a blogger:
Dos’
Do know what bloggers want
Do read their blog before you email them
Do give them free stuff
Do know when to give and exclusive scoop
Donts’
Don’t understimate a blogger
Don’t assume it’s all about readers
Don’t throw away your traditional media handbook
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